3.2: Australian Transaction Costs
Transaction costs represent the process by which a sale is acquired. Unlike production costs exclusively, decision-makers assess both transaction costs and production costs to formulate strategies for individual transactions.[54] Transaction costs encompass various expenses involved in a transaction, such as planning, decision-making, adapting plans, resolving conflicts, and post-sales activities.[55] This is particularly important for defence procurement because discrete factors such as defence export policy, government-industry alignment, and unit design are all interwoven together. Consequently, transaction costs play a pivotal role in procurement outcomes as one of the most influential factors.
A modern arms export policy is necessary for defence procurement. South Korea has a history of export policy involving both chemicals and industrial hardware. It has learned the lessons of the past and has begun to streamline its defence policies in pursuit of global arms export excellence. The Japanese policy at the time was under-developed. The mechanisms reducing transaction costs cannot be understated in each situation.
3.2.1 South Korea
South Korean has operated a mature defence export industry for nearly twenty years. The process has been highly successful and seen South Korea rise in the world’s largest arms export industries from 31st in 2000 to 8th in 2021.[56] In the contemporary context, most relevant to the Hanwha agreement with Australia was the 2018 policy ‘Defence Reform 2.0’. This policy implemented a process to expand the export market by lowering barriers for arms exports, thus making them more attractive to foreign purchasers.[57] Save for licensing through the Korea Strategic Trade Institute, there are limited prohibitions on arms export to friendly nations. The ability to pivot the K9 into the Australian variant AS9 “Aussie Thunder” in 2010 and then the AS9 “Huntsman” in 2021, reflects South Korean manufacturers’ ability to respond to transaction costs. South Korea was making a hard push for arms exports and Australia was clearly part of the industry growth.
South Korea has some experience in Australian CEP as the successful tender for LAND 8116 was built on the cancelled LAND 17 program. Hanwha clearly harnessed that previous competitive process experience to present a comprehensive and dedicated offer for the renewed program. Companies such as Hanwha Defense, Korea Aerospace Industries and Hyundai Rotem are highly proficient at engaging international buyers and competitive processes. They are familiar with export laws, what material can be constructed in foreign countries, and what must be built inside South Korea. It is an industry that is engaged with the South Korean Ministry of Foreign Affairs and Ministry of Trade, Industry and Energy. This is an important transaction cost lubricant, as Australian Defence was confident in the tender.
Export policy is, as Kinne’s work suggests, only half the equation for transaction costs; prior purchases are of critical importance. South Korea benefited from prior CEP achievement, in line with Kinne’s research, as Australia had already made it evident they wanted to and were prepared to make purchases. This was enhanced as Australia made modification requests to the Land-17 design to which Hanwha was capable of responding. This ability to pivot was based on design changes that had taken place since 2014 to the K9, in particular, for Norway.[58] In combination, the ability to pivot to an upgraded model of an existing design, and the completion of an earlier CEP are clear demonstrations that South Korea benefited from reduced transaction costs with Australia.
3.2.2 Japan
Japan is not a pacifist nation, it was however, until relatively recently, isolationist, and this is demonstrated in its significant arms industry servicing its own domestic needs. Mitsubishi Heavy Industries is the industry titan, and in 2021, ranked 35th in the top 100 arms-producing companies in the world.[59] It is followed by Kawasaki Heavy Industries at 50th, and Fujitsu at 77th. Because of a domestic focus, transaction cost issues become clear. The export policy of Japan was not conducive to their international engagement: it was restricted to internal development and research or exclusively technology to the United States.[60] The delegation for the Japanese submarine deal comprised Mitsubishi Heavy Industries, Kawasaki Heavy Industry, and several Japanese Government Ministries, represented at senior official levels. The existing export policy caused issues for the Soryu-class delegation, and an inability to know how to engage with the CEP and the Australian government. Alternatively, public reporting, insider knowledge, and private discussions indicate that elements of the delegation simply did not want to sell the Soryu-class to Australia, an active opponent to the Japanese Government.[61]
The changes in Japanese arms export policy have been rapid in the past ten years following nearly four decades of manifest stagnation and isolation. From 1967 to 2014 Japan employed the ‘Three Principles on Arms Exports’ policy. It was a closed-door approach: arms exports were banned. The primary point of contention was the policy’s third principle whereby any nation that was likely to be involved in international conflict was prohibited from receiving Japanese arms.[62] In 2014, Prime Minister Abe Shinzo changed this policy to the ‘Three Principles on Transfer of Defense Equipment and Technology’. There is no doubt that the Japanese government was serious about the potential Australian submarine deal.[63] This policy listed three tiers of exportability: prohibited transfers, limited transfer with strict examinations, and appropriately controlled transfer to third parties.[64] However, the change had limited lead-in time and Mitsubishi Heavy and Kawasaki Industries had very limited international competition experience. Equally so, Australia had no knowledge of what the policy actually allowed, nor any experience in aligning Australian needs with permitted exports. Australia was reliant on Japan providing clear exportability of the Soryu-class, and the willingness, and desirability, of Japanese industry to engage with attaining permits.
By late 2014, Australian Ambassador to Japan, Bruce Miller, believed the deal was going ahead, and Prime Minister Abe was reportedly highly enthused.[65] Abbott was conducting an extremely fast internal process on Australia’s largest military procurement ever and in a tremendously politicised issue, particularly for South Australia. In February 2015, the Prime Minister was forced into political concessions and a CEP for the submarine program.[66] It would be overreach to say that the submarine talks between Australia and Japan caused the shift in policy, but a $A20-50 billion deal is big business: it was to be Australia’s single largest military procurement ever. Australia was prepared to engage with this new policy; however, the lack of engagement with Australian local politics by the Japanese delegation raised critical concerns about the high transaction costs.
The process is all important and by all accounts the Japanese bid was slow. The Japanese delegation was composed primarily of Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and the Japanese Government. The first major event of the CEP was a conference on Future Submarine in March 2015. The Japanese delegation did not attend at all.[67] The follow up event was in August 2015, and Australian companies complained that Japan was not prepared to discuss substantive deals.[68] By late August, Australian Ministers were noting that Japan was falling behind despite the excellence of their submarine.[69] In September 2015, Tony Abbott was replaced and the leading champion for the Soryu inside the Australian Government was sent to the backbench. After the replacement of Tony Abbott, South Australian Senator and then Minister for Industry, Innovation and Science Christopher Pyne met with the Japanese delegation and stated of his meeting “…only after this meeting did the Japanese bidders believe they might not win [the CEP].”[70] Senator Pyne would go on in 2016 to be installed as the first Minister for Defence Industry.
Japan found its feet when Masaki Ishikawa, Assistant Commissioner for the Acquisition, Technology, and Logistics Agency of Japan, stepped in to lead the bid.[71] At the October 2015 Pacific International Maritime Expo, Ishikawa was so confident that the Future Submarine could be built in Australia he went on the public record.[72] This is the first sign that the Japanese bidders really understood the Australian environment, and that ship building in South Australia was a vital political consideration for success. There were also assurances provided by Ishikawa that it was the intent that stealth features, improved batteries, new technology, and other capabilities of the Soryu-class would be made available.[73] The team additionally made sure to mention non-submarine potential developments including a battery plant, an MHI branch, and, in a truly last minute effort in March 2016, sent one of the Soryu-class to Sydney.[74] Noting that the Japanese Soryu was the only submarine capable of being displayed in this way, it is illuminating that the Japanese bid did not do this sooner. Clearly despite their large business size, Kawasaki and Mitsubishi had limited interest or capability in selling the submarine before the Japanese government took control.
It thus becomes possible how a business environment leads to increasing or reducing transaction costs, and factors into influencing procurement. Without a business environment that is conditioned for exports and prepared to engage the broader government architecture, it becomes very difficult to secure international procurement agreements. South Korea has been on a developmental process that necessitated a conducive business environment. Conversely, Japan developed an isolationist defence industry policy. Evidently two countries with not dissimilar security threats, economic development needs, and industrial capacities responded to export opportunities differently because of domestic approaches and failure to properly build transaction costs into policy, business acumen, and government diplomacy.